Last summer, while sitting in a quaint café in Berlin, I overheard a passionate conversation at the next table. Two entrepreneurs were debating the merits of different e-commerce platforms for their new ventures. One championed Shopify, while the other extolled the virtues of WooCommerce. As I sipped my espresso, intrigued, I couldn’t help but wonder: what was it about WooCommerce that sparked such loyalty among its users?